This is so it can be fully useable as a standalone platform, equipped with all the relevant historical data you will need for campaign planning and evaluation.

By the date of sunset, you will want to have accumulated at least 6-12 months of data in GA4. If Universal Analytics is your organization’s primary tool for website analysis, it is important to already start making Google Analytics 4 your primary tool.Īnd if you haven’t yet implemented GA4, now is the time to start the process. Consequently, it is advised to start the transition process sooner rather than later to ensure that you can work towards sufficient usability come July 2023. This announced sunset date is earlier than expected for most of us and implementing this change will take time. Google clarified that historical data will still be available for at least six months after the Universal Analytics sunset dates in a read-only format.

From this date onwards, UA will no longer process any new hits. The announcement states that Google Analytics 4 (GA4) will officially replace Universal Analytics (UA) by July 1 st, 2023 (October 1 st, 2023 for GA360 clients). On March 16th, Google announced the sunsetting of Universal Analytics.

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